Transport Analytics

Our Services

At Transport Analytics, we use advanced models and data analytics to help our clients make informed decisions about transport investment and creating more liveable cities.

Transport model design

Whether a large city-scale model or a local suburban model, we can help design the processes and datasets needed to forecast people's future travel needs.

Research and analytics

We help inform your decisions by applying the latest statistical and machine-learning techniques to bring clarity to your transport and land use data.

Reports and business cases

Clear well-structured writing with compelling visuals for technical reports, presentations and business cases.

Peer review

Need an independent assessment of a transport model? We can advise and review at all stages in the modelling process.

Patronage forecasting

Understand the impacts of routes and timetables on public transport ridership with detailed simulation of passenger choices, vehicle crowding and infrastructure capacity.

Airport access

With involvement in landside access modelling at major international airports in the UK and Australia, our staff provide specialist consulting on passenger access to airports.

About Us

Our Aims

We use creative visual approaches to help clients understand transport issues, and advanced analytical techniques to forecast future travel needs. Our aim is to help clients solve complex transport problems by:

researching the underlying issues
developing innovative technical approaches
communicating clearly and effectively
ensuring that the outcomes are practical and useful

The Company

Transport Analytics was founded in 2015 by Craig McPherson, following a 20-year career in transport research and consultancy. The impetus for the company's formation was a desire to bring the benefits of the latest analytical techniques to transport planning decisions. This approach not only draws on traditional engineering-based disciplines, but also developments in simulation, machine learning, visualisation and behavioural choice modelling. Transport Analytics is a proprietary limited company based in Melbourne, Australia.

People

When you engage Transport Analytics, your project will be in safe, experienced hands.

Dr Craig McPherson

BE (Civil), BSc, PhD, MIEAust
Director

Craig has over 25 years' experience as a transport model developer, researcher and project manager. Prior to founding Transport Analytics, he managed the Melbourne-based transport planning group for a large global consulting firm. He has directed a wide range of modelling studies, including the development of the strategic Victorian Integrated Transport Model (VITM), public transport models of the Melbourne and Brisbane rail systems, and the pedestrian model for the Melbourne 2006 Commonwealth Games. Craig also worked on passenger access models for Heathrow and Stansted Airports, and played a key role in developing the Victorian Government's landside access strategy for Melbourne Airport.

More broadly, he has developed models of new residential and commercial areas, motorway interchanges, airports, traffic signals and intersections, container terminal operations, public transport and pedestrian modelling. Craig also offers considerable experience in model validation and review, and has acted as an advisor to the Commonwealth Department of Transport in reviewing transport models in each Australian capital city.